Apple Needs the iPhone X More Than You Do

On September 12, Apple CEO Tim Cook took the stage at the company’s just-unveiled Steve Jobs Theater inside its lavish new 175-acre headquarters in Cupertino, California. It was a big day for Apple, and not just because the company would go on to introduce five new products over the course of two hours. The event was also the first public glimpse inside Apple’s much-hyped “spaceship” campus, which Jobs himself helped plan before his death in October 2011.
It was thus fitting that Cook invoked his predecessor’s famous catchphrase to headline the event’s biggest announcement. “But we’re not stopping there,” he said of the iPhone 8, a conventional upgrade to the current iPhone 7 series, before unveiling the radically different iPhone X. “We do have one more thing.”

The iPhone X, casually referred to as the “10th anniversary iPhone” by the media over the past several months, looks almost nothing like Apple’s other smartphones. Its sharper OLED screen stretches from corner to corner of the device’s front. There is no Home button. And a slender black enclave above the display houses a thicket of cutting-edge sensors that let the iPhone recognize you by scanning your face.
These represent the biggest changes to an iPhone in years, and every one feels necessary. Though popular worldwide, the iPhone has fallen behind its Android rivals. The gigantic curved screens on Samsung’s latest Galax...

Source: TIME.com: Top Science and Health Stories - September 18, 2017 Category: Consumer Health News Authors: Lisa Eadicicco Tags: Uncategorized Apple iPhone 2017 iPhone 8 iphone x Smartphones Source Type: news