How To Sell Without Selling Out And Buy Without Burying The Brand

In 2012, Procter and Gamble acquired New Chapter, which had built a strong consumer following, largely because of its unwavering commitment to organic, non-GMO ingredients. New Chapter risked being abandoned by its tribe for selling out. Here ' s how the company navigated the choppy sale waters.
Source: Forbes.com Healthcare News - Category: Pharmaceuticals Authors: Source Type: news
More News: Organic