Unsold is unseen … or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology.

This article is based on controlled lab experiments as well as a field study conducted in a complex retail environment. Thus, the findings are valid both under controlled and ecologically valid conditions. PMID: 28851559 [PubMed - as supplied by publisher]
Source: Appetite - Category: Nutrition Authors: Tags: Appetite Source Type: research