Young Females' Attention towards Road Safety Images: An ERP Study of the Revised Reinforcement Sensitivity Theory.
CONCLUSIONS: These findings provide some preliminary objective support for the use of negative emotion-based road safety advertisements for young females. Further, this study provides support for using psychophysiological measures to enhance understanding of traffic injury persuasion.
PMID: 28837359 [PubMed - as supplied by publisher]
Source: Traffic Injury Prevention - Category: Accident Prevention Authors: Kaye SA, White MJ, Lewis I Tags: Traffic Inj Prev Source Type: research