The Patient Journey: A Tool for Market Access?

What is a patient journey, and why does it matter so much for market access? Should the healthcare profession be focusing more on the patient journey, and what benefit would that have for future sufferers?These are critical questions, especially given that the patient journey is an invaluable tool in: Developing action plans to address issues faced by patients during treatment Rolling out patient support programs Communicating the potential benefits of a given product to increase its value among customers or stakeholders.The ‘patient journey’ is the complete story of a patient ' s experience in the healthcare system – from the onset of the symptoms to treatment, covering all the steps of care. It follows the ‘patient pathway’, tracking the number of patients from the diagnosis stage.One of the main advantages of understanding the patient journey is that it shows the real-life situation, with all its unpredictable factors and hurdles, rather than an idealized picture of a patient following treatment guidelines in perfect circumstances. Following such a journey helps to easily and effectively identify steps where healthcare is falling short, as well as highlighting inefficiencies (both in terms of treatment time and cost), offering the possibility of giving patients calmer and more welcoming experiences.A market access issue? Mapping the patient journey can be critical to enhancing market access for a medicine. Observing and gathering data allows us to: Devel...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news