Estimates of effectiveness and reach for ‘return on investment’ modelling of smoking cessation interventions using data from England

ConclusionsTax increases, indoor smoking bans, brief opportunistic physician advice, and use of nicotine replacement therapy (NRT) for smoking reduction can all increase population quit attempt rates. Quit success rates can be increased by provision of NRT, varenicline, bupropion, nortriptyline, cytisine and behavioural support delivered through a variety of modalities. Parameter estimates for the effectiveness and reach of these interventions can contribute to return on investment estimates in support of national or regional policy decisions.
Source: Addiction - Category: Addiction Authors: Tags: Research Report Source Type: research