How Digital is Pharma?

Digital transformation will impact pharma in many ways, not least through innovation in medical technology, customer experience for both patients and healthcare professionals, and platforms to facilitate and measure outcomes-based care. What is clear is that companies will need a deep understanding of the digital world and improved internal skills if they are to succeed.To better understand how ready companies were for the digital tidal wave, a year ago, we looked at thedigital intensity of pharma companies, and highlighted J&J ’s strength and the slower response of others, such as AstraZeneca and Pfizer. To measure digital intensity, we looked at the number of employees who referred to ‘digital’ in their LinkedIn title.In February, we repeated the analysis for a third year; the big news is that Bayer has joined J&J/Janssen at the top of the table, with 4.8 digital employees per thousand, an increase of 150% since 2015 when it went public with its digital transformation project.Examples of Bayer ’s external actions include a more relaxed/digitally native voice on social media and the grant4apps program that encourages external innovation, while, internally, it has run hackathons and worked to change its culture. It will be interesting to see how this momentum and focus changes while integ rating with Monsanto.J&J continues to invest in digital and remains ahead – but only just. Recent external actions included a sleep tracking and coaching system for bab...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news