Benevolent personification of the MoH increases compliance with an emergency polio vaccination.
CONCLUSION: Parents who experienced the Israeli MoH as a benevolent protagonist were more likely to comply with the mass vaccination campaign. Findings highlight the role of leadership in public health campaigns during emergencies.
PMID: 28760615 [PubMed - as supplied by publisher]
Source: Vaccine - Category: Allergy & Immunology Authors: Shahar G, Noyman-Veksler G, Itamar S, Greenberg D, Grotto I Tags: Vaccine Source Type: research
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