How off-line retailers can fight back

(Journal of Retailing at New York University) For concrete thinkers, product touch is important; for abstract thinkers, not so much. The offline retailer who can mine the wealth of consumer research data available through the internet to pinpoint these concrete thinkers, the authors suggest, can target them with appropriate marketing strategies.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news