Privacy, please: Why surveiling shoppers can inhibit sales, and how to fix it

(Journal of Retailing at New York University) The authors designed a series of studies and field experiments that tested shoppers' reaction to being watched while shopping and found that when they feel their privacy or freedom of behavior is threatened, they will back off. Simple solutions are available to retailers.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news