IJERPH, Vol. 14, Pages 769: Effects of Promotional Materials on Attitudes and Fear towards Colorectal Cancer Screening among Chinese Older Adults: An Experimental Study

In conclusion, the three promotional groups had produced similar results in their attitudes toward CRC screening and cancer fear. The use of cartoons may be a comparable approach with conventional methods in the promotion of CRC screening. Additional components that can arouse fear and boost response efficacy simultaneously might also be useful for the effective promotion of colonoscopy among Chinese older adults.

Source: International Journal of Environmental Research and Public Health - July 13, 2017 Category: Environmental Health Authors: Doris Leung Joanne Chen Vivian Lou Eliza Wong Aileen Chan Winnie So Carmen Chan Tags: Article Source Type: research