Why Moms Criticized This Postpartum Depression Awareness Campaign

A campaign to generate awareness around postpartum depression is facing criticism for its imagery. Sage Therapeutics launched “Silence Sucks” last month to encourage women to speak out about their struggles with PPD and seek treatment. The biopharmaceutical company is developing new treatment options for the disorder. While many have praised Sage Therapeutics’ efforts to help women with PPD and shatter the stigma around this topic, the “Silence Sucks” campaign has come under fire for its choice of visuals. A post shared by Sage Therapeutics (@sagebiotech) on May 7, 2017 at 4:55pm PDT Ads for “Silence Sucks” appeared on public transportation in the Boston area for the month of May. The initiative also offers a website with resources and educational material about PPD. The ads feature photos of women sucking on pacifiers. The accompanying text reads, “When it comes to postpartum depression (PPD), Silence sucks. PPD is the most common medical complication of childbirth. That’s worth a conversation ― for you and your baby.” When Sage Therapeutics shared photos of the ad on Instagram, people were quick to express their concerns. “As someone who suffered from PPD this advertising campaign is demeaning and degrading.” wrote one commenter. “This ad campaign is disturbing. The conversation is worthwhile, but showing grown women with pacifiers in their mouths is severely misguided and infan...
Source: Healthy Living - The Huffington Post - Category: Consumer Health News Source Type: news