Mind Reading: Exploring the Psyche of the Patient

The role of the patient in managing their health is changing fast. Fueled by technology, empowered patients are demanding more involvement in decision making in optimize their health outcomes. Fueled by rising costs and constrained budgets, healthcare systems want patients to monitor their health, improve their lifestyles and adhere to their medications.With the rise of patient-centricity and ever-greater understanding of the patient journey, there has never been a more important time for pharmaceutical companies to offer patient support programs that meaningfully impact patients ’ lives.Tailoring support programs to the individual needs of patients is integral to their success, says Lisa Egbuonu-Davis, Vice President of Global Patient-Centered Outcomes and Solutions at Sanofi.“We are seeing patients take an increasing role in managing their disease,” she says. “In diabetes, for example, at least 50 percent of outcomes are determined by patient behavior – what you eat, how you move, how you manage your life and stress. These actions, and medication adherence, will significantly impact the effectiveness of medications. Patients’ need for information and connectivity, their demand for participation in self-management and decision making, and their motivations and expectations must be addressed if you are going to have a solution that has value and improves o utcomes.”To better understand the patient experience, companies are turning to behavioral science, explorin...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news