Collecting neuro-response data via wearable electroencephalography (EEG) headsets to personalize the presentation of stimuli: Key neurotech patent by Nielsen

– Illustrative image from U.S. Patent No. 8,392,251 Today we are sharing a 2013 patent by The Nielsen Company. (As mentioned, we are featuring foundational Pervasive Neurotech patents, from older to newer by issue date, to help preview emerging neurotechnologies and brain health solutions) U.S. Patent No. 8,392,251: Location aware presentation of stimulus material Assignee(s): The Nielsen Company Inventor(s): Anantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy, Dev Ratnakar Technology Category: EEG Issue Date: March 5, 2013 SharpBrains’ Take: Issued by the same examiner and concurrently with Nielsen’s ‘250 patent, the ‘251 patent greatly complements the Nielsen portfolio, considering neuroresponse data to stimulus material based on user-profile and location information. Hence, the ‘251 patent covers an approach to market testing with EEG feedback that may be less affordable than its ‘250 sister application but potentially anchored in real-world and real-time purchasing environments. Further, there are not readily apparent design-arounds to the claimed inventive concept, which looks to be broadly covered in the three granted independent claims. The ‘251 is a valuable addition to the Nielsen patent portfolio covering the intersection of market testing and brain sciences. Abstract: A system identifies the location of a user and presents location aware stimulus material to the user. Discounts, promotions, and advertising can be delivered to the...
Source: SharpBrains - Category: Neuroscience Authors: Tags: Cognitive Neuroscience Health & Wellness Technology brain brain data brain health solutions Brain-health EEG electroencephalography neuro-response data neuro-technology neurotechnologies patent stimulus material The Nielsen Com Source Type: blogs