Israel EMS Provider Rebrands Uniforms, Vehicles to Reflect their Role in the Community

Jerusalem - In an effort to raise awareness and create a stronger visual presence in the community, United Hatzalah has rebranded its vehicles and uniforms utilizing a new logo and embracing the color orange which has been widely understood as representing the organization’s 3,200 EMS volunteers around the country. While explaining the choice of why the organization chose to rebrand at this time and to this color, President and Founder of the organization, Eli Beer said, “I remember when I was a kid saving people’s lives wearing the star of life and dressed in Orange. I was inspired by those symbols and the volunteers who wore them.” Beer said that the change of color and logo is far more than just strategic maneuvering to allow the volunteers to be recognized more easily in the field, rather it is a message to those in need of help. “Our organization is expanding by leaps and bounds and we felt that it was time to embrace the new growth and development that we have thankfully been blessed with. That is why we are changing, to embrace the changing place that the organization has taken in the awareness of the Israeli populace and the international community. We chose the new logo and the new color because of the meaning that they each possess for us and our volunteers. Since Operation Protective Edge, our volunteers have often been called “angels in orange” by those we treat. I, together with our volunteers, look at our uniforms, logo, and shield with revere...
Source: JEMS: Journal of Emergency Medical Services News - Category: Emergency Medicine Authors: Tags: News Operations Source Type: news