Digital Cohorts Within the Social Mediome: An Approach to  Circumvent Conventional Research Challenges?

We are becoming comfortable with the concept of a sharing economy, where resources are shared among many individuals using online forums. Whether activities involve sharing rides (Uber, Lyft, and others), accommodations (Airbnb), or information (social media), underlying attributes include reduced transactional costs, enhanced information transparency, dynamic feedback, and socialization of opportunity. As health care systems realize that they are changing from direct-to-business to a direct-to-customer model, their ability to connect directly with individuals will become a foundational strategy.

Source: Clinical Gastroenterology and Hepatology - April 24, 2017 Category: Gastroenterology Authors: Anand Kulanthaivel, Rachel Fogel, Josette Jones, Craig Lammert Tags: Practice management: The road ahead Source Type: research