Writing for Impact and Influence

The American Institute of Biological Sciences (AIBS) has heard a common refrain from faculty, scientists, government and private sector executives, and everyone in between: Scientists are losing the ability to communicate effectively in writing. The concern is less about how well a scientific manuscript is drafted and more about how routine business and public engagement information are communicated. AIBS is responding by offering a professional development program designed to help biologists, including graduate students, hone their written communication skills to increase the impact and influence of their message. This course complements AIBS’s highly successful Communications Boot Camp for Scientists, which focuses on oral communication. Writing for Impact and Influence provides practical instruction and hands-on exercises that will improve the participant’s general writing proficiency. The program will provide participants with the skills and tools needed to compose scientific press releases, blog posts, emails, and memoranda. Each product-focused session will have an assignment to be completed independently, with feedback from the instructor. The course is interactive, and participants are encouraged to ask questions and converse freely with the instructor and other participants. Learn more at https://www.aibs.org/events/programs/writing-for-impact-and-influence.html.      
Source: Public Policy Reports - Category: Biology Authors: Source Type: news