Dentsply Sirona Endodontics launches new direct-to-partner communications campaign

The merger of DENTSPLY and Sirona combined the strongest brands in endodontics. The endodontic specialists DENTSPLY MAILLEFER and DENTSPLY TULSA DENTAL SPECIALTIES formed a new business unit, Dentsply Sirona Endodontics, in order to join forces and offer best in class endodontic solutions. The partnership with dealers, partners, and customers will be more important than ever before and supported by an extraordinary communication campaign, " Partner for a better future " .Ballaigues/Salzburg, March 20, 2017. Dentsply Sirona Endodontics will be communicating its new brand positioning with a broadly conceived and inspiring campaign: “Partner for a better future”, which highlights cooperation based on real partnership and arising opportunities. It demonstrates that Dentsply Sirona stands for uncompromising quality in endodontics as well as the highest competence in consultancy and customer focus at its best. “Partnership is the core of our values”“While we are transitioning to a new name, our promise remains the same,” said Dominique Legros, Group Vice President, Dentsply Sirona Endodontics. “As we roll-out this new campaign, we will continue to highlight many different facets of partnership. Although we have a new name, the organizati on remains fully committed to its long-standing core values and key partners as we work together toward a better future.”Partnership refers to everyone in the world of Dentsply Sirona Endodontics, internally and externally...
Source: Dental Technology Blog - Category: Dentistry Source Type: news