Patient-Centred Care; The Past, The Present, The Future

In a few days, the best of the industry will assemble to share case studies about patient centricity ateyeforpharma Barcelona. It is invigorating that this event has become the gold-standard for exchange. In true, ' Patient Polemic ' fashion, therefore, I ' d like to keep pushing my industry colleagues; because  beyond the ‘buzzwords’ of patient centricity, healthcare companies must be relentless in their determination to keep breaking boundaries and create systems that build trust in pharma and encourage relationships between patients and pharma. We have moved on from establishing the importance of patient focus and can now share successes and failures to offer practical solutions. Patient centricity is not about ‘faux-passion’ or ‘synthetic altruism’ for patients but is an inevitability of patient-defined research and real-world answers. We have shifted the debate from ' possible ' to ' deliverable ' in keeping with the  healthcare shift from volume to value.What do patients want?Despite our best research and clinical efforts, pharmacotherapies are not always as effective as we hope they could be; this is especially so when drugs transfer from the lab, through the rigor of a clinical trial program and out into that more hazy ‘real world’ use by people who are not a homogenous trial population but real people with real lives with everyday challenges, errors, and triumphs. At the same time, technical advances have raised public expectation about the clinic...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news