Tufts' Floating Hospital taps into a Disney show to better compete with Children's

Tufts ’ Floating Hospital for Children has begun a new marketing campaign, part of a broad plan to help the hospital better compete with Boston Children’s Hospital. The 94-bed pediatric hospital, which is part of the larger Tufts Medical Center, has long lived in the shadow of its larger Boston compe titor, which has nearly 400 beds. Hospital surveys showed residents who were unaware there was more than one pediatric hospital in the city. “We want families to know there are two choices,”…
Source: bizjournals.com Health Care:Physician Practices headlines - Category: American Health Authors: Source Type: news