Neuroimaging as a marketing tool: Key Neurotech Patent #2

— Illustrative image from U.S. Patent No. 6,099,319 As mentioned, we are featuring a foundational Pervasive Neurotech patent a day, from older to newer by issue date. Today we are sharing a 2000 patent assigned to The Nielsen Company. U.S. Patent No. 6,099,319: Neuroimaging as a marketing tool Assignee(s): The Nielsen Company Inventor(s): Gerald Zaltman, Stephen M. Kosslyn Technology Category: Hybrid Issue Date: August 8, 2000 SharpBrains’ Take: The ‘319 patent is one of Nielsen’s several patents that relate to analyzing brain data in response to a wide variety of stimuli for purposes of evaluating the stimuli, such as discerning emotional responses to sensory inputs. The background of the patent discusses using neuroimaging to augment the Metaphorical Elication Technique, where sensory materials (images, sounds, tastes) are used to guide communications of marketing departments for advertising campaigns, internal administrators for communications, etc. While the claims are limited to analyzing brain data that is imaging data (so that merely analyzing non-imaging brain such as EEG data may not fall within the scope of the claims), the scope of the claims is nevertheless broad. Various neuroimaging means are described in the specification and dependent claims including PET scans, fMRI, and MEG imaging techniques. The valuable application of neuroimaging to testing communication responses, broad claim scope and early priority date (extending back to 1998) are...
Source: SharpBrains - Category: Neuroscience Authors: Tags: Cognitive Neuroscience Health & Wellness Technology brain data EEG emotional responses marketing neuroimaging Neurotechnology patent The Nielsen Company Source Type: blogs