Walking in the Patient ' s Shoes

Takeda, a Japanese company started in 1781, now with a global reach, is showing other pharmaceutical companies the path towards increased patient focus with their ground-breaking immersive employee initiative, #InTheirShoes. Audrey Liechti, Communications Manager for Takeda Zurich and Natacha Raphael, Head of Corporate Communications at Takeda Canada, spoke to eyeforpharma about the program.  Immersion into living with IBDThe initiative, which was invented in Z ürich and is now being rolled out across Takeda, was designed so that “employees remind themselves that patients come first,” says Raphael. Liechti explains further, “Our company is currently transforming towards being a specialty care provider. We are steering towards a focus on Gastroentero logy and Oncology, among others, which requires different sets of skills and capabilities.” Therefore, the decision was made to start with an immersive employee initiative to help increase empathy regarding problems experienced by patients with Irritable Bowel Disease (IBD). As Raphael points out, “Takeda is a leader in IBD and employees understand the science behind the treatment and the disease; this program allows the team to better understand the realities of the patient.”Deeper understanding of patient realitiesBefore taking part in the 36-hour voluntary immersive experience, employees listen to a patient who bravely tells their story of what it ’s like to live with constant diarrhea, abdominal pain and crampi...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news