NFL Helps American Cancer Society Fight Breast Cancer

Professional football and the color pink go together during October, National Breast Cancer Awareness Month. Each October, the National Football League joins the American Cancer Society to raise awareness about the importance of regular breast exams and to raise money to help fight breast cancer. Since 2009, the American Cancer Society has partnered with the NFL, its franchise clubs, players, and the NFL Players Association on “A Crucial Catch,” a breast cancer awareness initiative that conveys an important public health message promoting early detection and the importance of breast cancer screening, and addresses the unequal burden of cancer in underserved communities, while raising funds for the American Cancer Society. A Crucial Catch Day will be held across the country on Tuesday, October 25 this year.Throughout October, NFL players, coaches and referees will wear pink on the field to remind everyone about the importance for women to get mammograms to find breast cancer early, when it’s easier to treat. Hats, wristbands and other apparel worn at NFL games, and special footballs and pink coins will be auctioned off and proceeds will benefit the American Cancer Society. Fans attending games are encouraged to wear pink. Specially licensed pink merchandise is also sold at NFLShop.com, and at select retail stores nationwide.To date the NFL’s work has raised nearly $15 million for American Cancer Society programs including the Community Health Advocates ...
Source: American Cancer Society :: News and Features - Category: Cancer & Oncology Tags: Breast Cancer Source Type: news