When good work is acknowledged, we aspire to work harder

An AMA Viewpoints post by AMA President Andrew W. Gurman, MD In a time of unprecedented change in medicine, the AMA has evolved to become a more nimble, responsive and forward-thinking organization that better prepares physicians for the unique challenges of a rapidly evolving health care system, according to an independent study being released this week. Such change is seldom quick or easy, and far too often we fail to pause and reflect on just how far this organization has come. The international public affairs and communications firm, APCO Worldwide, this week ranked the AMA first in its annualTradeMarks survey of the 50 most effective professional and trade organizations in the U.S., not just in the health care sector but across all industries. In fact, the AMA finished first or second overall in 14 of the 15 leadership characteristics identified by APCO, including advocacy work in Washington D.C., coalition building and partnerships, local impact and effective communications with members, stakeholders and the media. This is a remarkable achievement that is a credit to the vision established by the AMA ’s Board of Trustees, its senior management, the AMA employees that advance that vision, but also the tens of thousands of physicians across the country who support the AMA and champion the causes that move our profession forward. As president of the AMA, I am proud of my colleagues and their tireless work to advance our strategic initiatives to improve health outcome...
Source: AMA Wire - Category: Journals (General) Authors: Source Type: news