Who 'likes' alcohol? Young Australians' engagement with alcohol marketing via social media and related alcohol consumption patterns.

CONCLUSIONS: Liking or following alcohol marketing pages is common regardless of age, and associated with riskier alcohol consumption, among young Australians. IMPLICATIONS: There is a need to develop strategies to reduce the exposure to, and potential impact of, alcohol marketing social media pages on young Australians, and ensure these pages are neither accessible to nor targeting underage social media users. PMID: 27624756 [PubMed - as supplied by publisher]
Source: Australian and New Zealand Journal of Public Health - Category: Global & Universal Authors: Tags: Aust N Z J Public Health Source Type: research