How medical device companies should think about patient engagement

Welcome to the Medsider interview series, a special new feature at MassDevice, which will appear regularly. All interviews are conducted by Scott Nelson, Founder of Medsider and Group Director for WCG. We hope you enjoy them! Engaging with patients in a genuine and transparent way is tough. Really tough. It’s challenging for all healthcare stakeholders – payers, providers, and industry. From a medtech perspective, we often times get stuck in a certain mindset when trying to engage with patients. Whether it’s a continuous glucose monitor for diabetic patients or a new hip implant for orthopedic patients, we gravitate towards communicating the features and benefits of our particular product. For example, this may sound familiar – “Joe Patient, you should consider our knee implant because it has a greater arc than Competitor X.” But is this really the right approach? If our end-goal is for a patient to take action, is this the best way to engage with them? To answer this question, I invited Neal Sofian to the program. He’s currently the VP of Engagement & Innovation at Vivacity, a subsidiary of Premera Blue Cross. Neal is recognized internationally for his work in population health management and behavioral change. Here are some of the topics we cover: What does patient personalization really mean? And why messaging around life and context is so important. Why do so many life science companies fail to effectively personalize their messages to patients?...
Source: Mass Device - Category: Medical Equipment Authors: Tags: Blog medsider Source Type: news