Is it Disruptive?

It’s hard to hear a pitch, listen to a speech, or read blogs without hearing/seeing a claim that some cool new thing is distruptive. Most innovations are sustaining innovations. Here’s a good checklist for whether something is a disruptive innovation (via this post in HBR): Does the product either target overserved customers (by offering lower performance at a lower price) or create a new market (by targeting customers who couldn’t use or afford the existing product)? Does it create “asymmetric motivation,” meaning that while the disrupter is motivated to enter higher performance segments over time, existing players aren’t motivated to fight it? Can it improve performance fast enough to keep pace with customers’ expectations while retaining its low cost structure? Does it create new value networks, including sales channels? Does it disrupt all incumbents, or can an existing player exploit the opportunity? Does it disrupt all incumbents, or can an existing player exploit the opportunity?
Source: Docnotes - Category: Primary Care Authors: Tags: Uncategorized Source Type: blogs