Are Academic Radiology Departments Missing Out by Not Using Twitter?

Only 8 percent of academic radiology departments have Twitter accounts, and only 5 percent are active, with at least 1 tweet sent in a three month period, revealed the new study, “Enriched Audience Engagement Through Twitter: Should More Academic Radiology Departments Seize the Opportunity?” published on Journal of the American College of Radiology on May 13, 2015.   Twitter users Vinay Prabhu, MD, radiology resident and Andrew B. Rosenkrantz, MD, associate professor of radiology, both at  NYU Langone Medical Center, who conducted this study, observed anecdotally that Twitter might be an area of disconnect between radiologists and their departments, and so they went to investigate how academic radiology departments were using Twitter, if at all.   Twitter is the preeminent microblogging platform in the United States with more than 280 million active users who send messages that can contain up to 140 characters; these messages, which can include links to related articles or other online media, are instantly available to the diverse user population, including radiologists. Drs. Rosenkrantz’s and Prabhu’s study suggested that radiologists as a group are indeed very active on Twitter, using it as a tool to connect at annual conferences, such as RSNA, and to conduct “real-time journal-based ‘tweet chats.’” But while radiologists and the imaging-interested public are out there and listening on Twitter, Drs. Rosenkrantz and Prabhu found that not many institutions...
Source: radRounds - Category: Radiology Authors: Source Type: blogs