Crafty yoghurts: can your tastebuds be tricked? – video

Studies have proven that colour plays a vital role in setting our expectations of taste and flavour in foods. But what happens when colour defies expectation? We put food colouring into vanilla yoghurt and challenged people to guess the flavour. Will they all be duped or might someone see through our ruse? Continue reading...

Source: Guardian Unlimited Science - June 27, 2016 Category: Science Authors: Ekaterina Ochagavia, Ian Anderson and Paul Boyd Tags: Food & drink Science Life and style Source Type: news