Healthier Drinking - Bottled Water Finally Upsetting Soda In National Popularity Contest

It appears that Americans are finally getting on board with healthier drinking. In the latest studies, bottled water is looking to overtake soft drink beverages for the first time in a long time. According to a Beverage Marketing report, the consumption of bottled water increased by an astounding 120% from 2000 through 2015. Meanwhile, soft drink consumption decreased by 16%. This, experts say, is a result of Americans becoming more health conscious about the beverages that they choose to imbibe. Major cities, like New York, have imposed hefty taxes on sugary beverages and have even taken efforts to pass laws limiting the size of portions and expanding the definition for "single serving" only to later be shot down in appeals court. Still, such legislative efforts are testament to the fact that lawmakers and society in general are aware that sugary beverages aren't good for your health. Bottle water has grown in popularity in recent years, overtaking nearly all other beverage markets, including the alcoholic beverage market. As a result, large beverage makers are looking to tap this new source of income by investing in and building their own big brands of bottled water. Pepsi, for example, has invested in the Aquafina brand, while Coke has invested in Smartwater and Dasani. According to Beverage Marketing, when you quit drinking soda for a year, you can reduce caloric intake by as much as 27,000 calories over 12 months. Given that obesity rates are at epidemic highs in o...
Source: Healthy Living - The Huffington Post - Category: Consumer Health News Source Type: news