Little change in tobacco imagery on New Zealand television: 10 years on.

CONCLUSIONS: There has been little change in the amount of tobacco imagery over the past decade. Given the potential for tobacco imagery to promote smoking among young people while reinforcing the habit among those who are trying to quit, action needs to be taken. IMPLICATIONS: More could be done to counterbalance pro-tobacco imagery by promoting the Quitline and anti-tobacco media campaigns, and encouraging producers of local TV programs to consider the depiction of tobacco imagery in a way that reflects declining tobacco use. PMID: 27242253 [PubMed - in process]
Source: Australian and New Zealand Journal of Public Health - Category: Global & Universal Authors: Tags: Aust N Z J Public Health Source Type: research