Designing to Deliver Value

With increasing leadership appetite for service models and a plethora of exciting new digital tech, it is easy to get carried away when blueprinting ideas for supportive services. But macro factors, such as shortages in the pool of available digital talent, and the increase of digital noise to cut through, mean it is more important than ever to take a step back and ask if your new service is the best way to actually add value. We’ve distilled three lessons from this year’s ‘Most Valuable HCP or Healthcare Initiative’ nominees to help: 1. Investing in a rigorous needs assessment will pay dividends Many of the new service models that we’ve been seeing recently seem to be launched with an app component, regardless of whether it offers obvious value or not; it is definitely worth reminding ourselves that not everything requires a technological solution. AstraZeneca’s Device Education to Empower Physicians (DEEP) initiative is a great example of this. Chronic obstructive pulmonary disease (COPD) patients are often given respiratory devices to aid breathing, with proper use dramatically boosting patient outcomes. But many family physicians are not familiar with the proper technique to use these devices, and it seems that this gap in understanding is impacting patients; in fact, 59% of COPD patients admitted to hospital in a recent study were misusing their inhaler devices.  AstraZeneca’s research uncovered why this known issue wasn’t driving more doctors to self-e...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news