Your New Toolkit for Patient-Centric Change

Repeating the same action and expecting different results is the definition of insanity. That is the simple rationale for why we need new design tactics to deliver on the promise of patient centricity; reaching for the same tired approaches won’t deliver different outcomes. While it can be hard to find inspiration, we hope to tackle that with the eyeforpharma Philadelphia awards. In addition to simply recognizing good work, we want to encourage the spread of good ideas that could benefit us all. Check out these three strategies deployed by the ‘Most Valuable Patient Initiative or Service’ finalists.
Work within the eco-system to create incentives for change
Sometimes the obstacle to change cannot be directly affected by your team, so you have to find strategies to influence others to act.
This was the challenge facing UCB, when they worked with the Epilepsy Foundation to understand the pressures fueling high hospitalizations with Epilepsy patients; data had shown that 1/3 of patients were not in control of their seizures.
Peer-reviewed literature documented that access to newer anti-epileptic therapies and specialty care would dramatically improve outcomes, but the appetite to change the standard of care was weak nationally. UCB and the Epilepsy Foundation created scorecards (The Report Cards) to rank each state on standards of care, to raise the visibility of existing barriers to care.
The project is also creating the tools for others to act as well; the data on perfo...

Source: EyeForPharma - April 15, 2016 Category: Pharmaceuticals Authors: Thomas Disley Source Type: news