Meet Pharma’s Biggest Innovators

With projects submitted from Scotland to Togo, the 2016 eyeforpharma Barcelona Awards were truly a global occasion. Although we had wide participation from pharma’s top 20 (18 out of 20 to be exact, we’ll get the full set in 2017), UCB once again stood out from the pack. 2016 marked the second consecutive year in which they have taken home two awards; this time in the ‘Most Valuable Pharma Collaboration’ and ‘Customer Innovator’ categories. Many entrants had a strong technology component, with patient support and HCP education apps, tech-inspired hackathons, and the first social network for physicians. We also saw a huge increase in collaborations across industry and sectors. Projects embraced the wisdom of the crowd, with contributions from HCPs, nurses, advocacy groups, ministers, payers, other pharma, government, and even philosophers. But without further ado… the winners! Winner of ‘Most Valuable Pharma Collaboration’ Award: Joint Working Agreement to improve Epilepsy Care in National Health Systems, UCB L to R: Paul Simms, Chairman, eyeforpharma, Guy Armstrong, UCB, Emma Goldman, Awards Manager Notable Partners: Epilepsy Scotland, NHS Dumfries & Galloway, GlaxoSmithKline and Eisai Ltd The Joint Working Agreement united healthcare stakeholders to design and implement a much-needed overhaul of training protocol for epilepsy care in Scotland. Audits of primary care sites had unearthed huge gaps in care delivery, with 44% of patients without a care p...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news