Shaping the Unseen Force of Culture

Discussions about pharma organizations wanting to embrace patient-centricity inevitably include the topic of culture change - a topic at the core of eyeforpharma's recently published Whitepaper, Patient-Centered Culture by Design. However, according to James Heskett, Baker Foundation Professor Emeritus at the Harvard Business School, many discussions about organizational culture cover only the “soft” benefits to the work environment, or those that are intangible and difficult to measure. He says, “Such talk is useful, but it leaves culture low on the to-do list of leaders.” Heskett is the author of ‘The Culture Cycle: How to Shape the Unseen Force that Transforms Performance.’ In his book, he offers a conceptual framework, referred to as the ‘culture cycle,’ that explains how an effective culture, which includes a focus on the customer, can contribute to almost half of profitability. The culture cycle demonstrates how less visible causes such as values, mission, expected behaviors, expectations, and trust can determine the more visible effects such as productivity, profitability, innovation and organizational learning, and how such learnings can be fed back to the organization to improve the mission and values. Culture: an unseen force Culture cannot simply be hacked or replicated because it is intangible, subtle and often difficult to describe. For this reason, Heskett refers to it as an “unseen force” that often flies under the radar and is only taken...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news