What's the big idea? Pagan Kennedy to hit Powell's to talk inspiration

When men participating in a heart medication trial discovered they'd achieved unexpected spontaneous erections, they literally begged for researchers to extend the tests. This “happy accident,” unusual but not uncommon in drug development, became better known by the name Viagra. Drug and medical device development are two of the industries explored by Pagan Kennedy, author of “Inventology: How We Dream Up Things That Change The World.” Kennedy will give a reading at Powell’s City of Books…
Source: bizjournals.com Health Care:Biotechnology headlines - Category: Biotechnology Authors: Source Type: news