Championing your specialty through awareness weeks

A guest column by the American Society of Anesthesiologists, exclusive to KevinMD.com. Fire Prevention Week.  National Volunteer Week.  Save Your Vision Week.  tTe list goes on! These observances or “awareness weeks” aim to advocate important messages both locally and nationally to the media and public. You may wonder about the effectiveness of an overload of awareness weeks, but if the reasons behind the rally are clear and well-organized, a day, week or month-long observance can serve a distinct purpose and result in tangible benefits; this is especially true for health care. Physicians play a critical role in advocating for their specialty and ensuring that patients continue to receive the highest-quality, safest care. Taking action during your specialty’s awareness week allows you to champion your specialty and help the public become more aware of the important role you play in your patients’ health and lives. Continue reading ... Your patients are rating you online: How to respond. Manage your online reputation: A social media guide. Find out how.
Source: Kevin, M.D. - Medical Weblog - Category: Journals (General) Authors: Tags: Physician Surgery Source Type: blogs