Pfizer: Think patient-first when developing mobile health apps

NYC-based pharma company Pfizer currently has 15 apps in the US iOS app store, ranging from a chapstick companion app to an app for people with kidney cancer. At the HIMSS Connected Health Summit in National Harbor, Maryland, Pfizer executives talked about two of the company’s apps and their broader strategy for developing mobile health interventions. […]

Source: mobihealthnews - November 9, 2015 Category: Information Technology Authors: Jonah Comstock Tags: Pharma HemMobile hemophilia mobile health apps Pfizer Quitter's Circle smoking cessation Source Type: news