This Period-Proof Underwear Ad Could Be Deemed Too Inappropriate For The Subway

A company that sells period-proof underwear is claiming its proposed ads have not been approved yet because they are considered inappropriate. Thinx, a company that aims to "eliminate shame" surrounding periods, proposed an ad campaign to promote its "underwear for women with periods." According to Thinx's CEO and co-founder, Miki Agrawal, the ads have not been approved for placement in the New York City subway by Outfront Media, a company responsible for reviewing some of the advertising for the Metropolitan Transportation Authority (MTA), for various reasons including the amount of skin visible in the ads.  According to an email exchange, obtained by The Huffington Post, a representative from Outfront Media explained to Agrawal that the ads seemed to have "a bit too much skin" and that the grapefruit and egg used for imagery seemed "inappropriate." Agrawal also claims that an Outfront representative was worried about children seeing the ad.  Agrawal told HuffPost that she replied by comparing Thinx's campaign to existing ads on the subways that show skin and similarly use food imagery to get their point across, including an ad for breast augmentation. Veronica del Rosario, Thinx's director of marketing, told Mic she also specifically pointed this out to an Outfront representative. "I stated [to an Outfront rep] that it was extremely disheartening that [certain other ads] could fly, but something for women that speaks directly to women i...
Source: Healthy Living - The Huffington Post - Category: Consumer Health News Source Type: news