Find your social media voice. Patients are listening.

A guest column by the American Society of Anesthesiologists, exclusive to KevinMD.com. “Social media engagement” is a buzzword in today’s business world. There is no clear definition of this term, but most agree that it involves some measure that those looking at your online content are actually interested in what you have to say. In other words, is anybody listening? One of the definitions of “engage” is to “hold the attention of, give attention to, or take part in something.” Chances are many of you reading this have a social media account (or two, or three) and your group and hospital also have one. However, are you really “engaged” in social media? Are you taking part in the conversation and holding the attention of your audience? Ironically, physicians are often reluctant to fully engage in social media because it takes time, attention and effort.  After all, aren’t there enough things vying for our time? What is the return on investment?  I’ve often heard, “I didn’t go into medicine to be on social media. It has nothing to do with my job as a doctor!” Continue reading ... Your patients are rating you online: How to respond. Manage your online reputation: A social media guide. Find out how.
Source: Kevin, M.D. - Medical Weblog - Category: Journals (General) Authors: Tags: Social media Facebook Twitter Source Type: blogs