Young adults' sought gratifications from, and perceptions of food advertising by, social media influencers: a qualitative approach

CONCLUSION: This study contributes to social media influencer marketing by identifying the factors that motivate young consumers to follow influencers, and it elucidates the extent to which young adults are exposed to food marketing, adding to the body of literature on food advertising.PMID:37752524 | PMC:PMC10521410 | DOI:10.1186/s41043-023-00449-4
Source: Journal of Health, Population, and Nutrition - Category: International Medicine & Public Health Authors: Source Type: research