Research deep dive: Publishers large and small put their resources into first-party data

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers have been preparing for the death of the third-party cookie for years, with an eye on first-party data as the real next step. And this is consistent among large and smaller…#digidayresearch #digiday

Source: Reuters: Health - May 26, 2023 Category: Consumer Health News Source Type: news