Research deep dive: Publishers large and small put their resources into first-party data

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Publishers have been preparing for the death of the third-party cookie for years, with an eye on first-party data as the real next step. And this is consistent among large and smaller…#digidayresearch #digiday
Source: Reuters: Health - Category: Consumer Health News Source Type: news
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