Does wearing red really make you dominant, charismatic and sexy?

A new study claims it does. Stuart Heritage puts the theory to the test in his local town centreRed is not my colour. Red makes me look fat and tired. Red makes me look as if I’ve been trying to treat eczema with sandpaper. For this reason, I tend to avoid wearing anything in red.And this is exactly where I have been going wrong. A Royal Society journal has published a study where subjects were shown identical images of a man wearing different-coloured shirts. When they saw him in red, they claimed he looked more intimidating, aggressive and dominant than in any of the other images. Continue reading...

Source: Guardian Unlimited Science - November 18, 2014 Category: Science Authors: Stuart Heritage Tags: Fashion Life and style Psychology Science Source Type: news