How cosmetics brand Lush does corporate activism

In the latest episode of Ad Age’s Marketer’s Brief podcast, Lush Chief Ethics Officer Brandi Halls discusses the challenges of corporate activism and how Lush has navigated marketing without social media. “Not everyone’s going to agree with the campaigns or the issues that we may take on,” said…#adagesmarketersbrief #lushchiefethics #halls #lush #guardian
Source: Reuters: Health - Category: Consumer Health News Source Type: news