The Business of Diabetes: Dexcom Spends Big on Super Bowl Ad to Hype New G7 Claiming " Feels Like Magic " ; But the Ad Isn ' t Magic

This month was the U.S. NFL ' s Super Bowl #57; the two teams which played one another were the Philadelphia Eagles and the Kansas City (Missouri) Chiefs, and the Kansas City Chiefs were the winners in a close game throughout. For a moment, let ' s just overlook that Kansas City ' s team name is rooted in the same racism against indigenous native Americans (after all, the team ' s logo is an arrowhead, which was created by native Americans) the same view ultimately forced the old Washington Redskins to change the team name to the Washington Commanders), and let ' s instead focus on this year ' s game advertising. But Missouri isn ' t Pennsylvania.While I had an ever-so-slight preference for the Eagles to win given that I once called Philly home, that team played in the Super Bowl in 2018 and it won that year, hence some of the Eagles already have Super Bowl rings. Likewise, Kansas City last played in the Super Bowl 54 in 2020 and won that year, so that team was more-recently awarded Super Bowl rings. Hence, I really didn ' t really care very strongly if either team won this year.Anyway, Dexcom, Inc., a former med-tech startup which grew into a full-grown med-tech company spent an estimated $5.5 million to $7 million this year according to advertising industry estimates (technically, it may have paid for the ad in 2022 to get a better price) to run a Super Bowl ad starring a former pre-teen family boy band known as the Jonas Brothers ' member Nick Jonas as spokesman. He ' s no...
Source: Scott's Web Log - Category: Endocrinology Tags: Business of Diabetes 2023 Abbott Advertising business strategy CGM CGMS Dexcom Freestyle Libre Super Bowl Source Type: blogs