Why Kia ’s confusing new logo might actually be good for business

Take a drive on an American highway and look at the logos around you. Among the Toyota emblems and Subaru star clusters, you might spot another logo that, if you squint, looks kind of like the letters “KN.” It actually spells “Kia,” but has led to thousands of people Googling “KN car” every month.…#subaru #kncar #samsung #yellowroadwaycorp #trademarkoffice #jamesibowie #unitedstatespatent #miami #fastcompany #florida
Source: Reuters: Health - Category: Consumer Health News Source Type: news