When Disasters Strike, Cash Is Best

When disasters strike, the first thing people want to know is “How can I help?” As a Red Crosser working in international communications, one of the most rewarding parts of my job is to see how people come together after tragedy, like the recent earthquake in Nepal, wanting to simply help in any way they can. Many times, this well-intentioned and generous “How can I help?” question translates into donations that actually complicate an already difficult logistical situation on the ground. Donations like clothing, food and gifts, bought here in the U.S., are challenging to ship. In situations like Nepal, where transportation and logistics are difficult in the best of times, getting such donations in country and out to the people most in need wears heavy on responders. Whether it’s on the receiving end or the distribution end, the Red Cross and other disaster responders have learned over the years that cash is best. Here’s why. Cash involves no transportation costs, no delays, no customs and fees, no carbon footprint and it doesn’t divert relief workers’ time. Cash allows relief supplies to be purchased in markets close to the disaster site, which stimulates local economies by stabilizing employment and generating cash flow.  Cash donations also ensure that commodities are fresh and familiar to survivors, that supplies arrive expeditiously and that goods are culturally, nutritionally and environmentally appropriate. For example, many western canned goods contain...
Source: Red Cross Chat - Category: Global & Universal Authors: Tags: Disaster Response International Cash cash transfer Source Type: news