A New TikTok Trend Using Bella Hadid ’s Voice Is Normalizing Disordered Eating

A viral new TikTok trend using audio of model Bella Hadid’s voice has raised concern online for normalizing disordered eating and making light of eating disorders. The audio, originally taken from a video of Hadid from an i-D cover shoot, features the model’s voice saying, “My name, my name is Bella Hadid.” While it was originally set to a supercut of Hadid during fashion week, TikTok users soon began using the audio to make light-hearted videos of themselves feeling attractive or trying out beauty tools. [time-brightcove not-tgx=”true”] But things took a turn when users began pairing the audio with examples of restrictive or disordered eating, from blotting grease off a pizza to skipping breakfast, in order to suggest that they feel like a supermodel like Hadid when they monitor or restrict their eating. More extreme and troubling examples have since emerged, with users sharing that they feel thinner after throwing up or that they feel like Hadid after losing their appetite for weeks at a time due to mental health struggles. To date, the Bella Hadid audio has been used in more than 93,000 videos on the platform. Why the videos are concerning Although users might make the case that this trend is rooted in humor, experts caution that it may be harmful. For Jennifer Rollin, an eating disorder therapist and the co-founder of the Eating Disorder Center in Rockville, Md., the trend is troubling because of the danger it poses to those who are ...
Source: TIME: Health - Category: Consumer Health News Authors: Tags: Uncategorized culturepod Technology Source Type: news