Can Amazon Capitalize on its Purchase of One Medical? Four Steps Toward Analytical Success

There’s naturally a lot of buzz over the acquisition of One Medical by Amazon.com. All the big tech companies are convinced they can fix our health care system. Perhaps they will start serving up appropriate treatments the way they choose the movies we view or the political diatribes we consume. But I recently talked to Gus Malezis, CEO of the digital identity company Imprivata, to explore what Amazon has to do to make its investment pay off. Malezis pointed out that healthcare landscape is strewn with high-tech failures such as IBM Watson and Google Health. Patient data is just too scattered, too inaccurate, and too complex to yield actionable insights at this point. Artificial intelligence (AI) is powerful and will pay off eventually. Malezis and I talked about the steps that could lead to success in healthcare. The tasks he listed will be familiar to most readers of this web site. Let’s delve into the challenges involved. Step 1: Identify the patient securely One could well guess this to be the first concern for the CEO of a company like Imprivata. Most clinicians don’t make patients go through a validation check like a financial institution does, or even a government office issuing an ID. Their reluctance to make the patient undergo such a check is understandable: It’s a hassle for both clinician and patient. Experian can reject you because you got a letter wrong when giving them your previous postal address. And when I most recently renewed my dri...
Source: EMR and HIPAA - Category: Information Technology Authors: Tags: AI/Machine Learning Analytics/Big Data Health IT Company Healthcare IT Hospital - Health System Interoperability Amazon Amazon Healthcare Google Health Gus Malezis Healthcare Data IBM Watson Imprivata One Medical patient data Source Type: blogs