Editorial comment

Direct-to-consumer (DTC) advertising is a well-established phenomenon with tremendous decades-long growth.1 However, the advent of the internet and promulgation of social networking has facilitated the evolution of this model to a sprawling variety of industries including healthcare. Several popular online services are available that seemingly remove the “middle-man” experience constituted by office visits, insurance companies, and even trained specialists. DTC internet-based electronic consultation and prescription services addressing Men's Health issues such as erectile dysfunction appear to be one such natural and popular market extension as demonstrated by massive gains in online visitor traffic.
Source: Urology - Category: Urology & Nephrology Authors: Source Type: research